The goal

Gorgie launched its new Candy Twist flavor in 2026. The goal: build momentum and familiarity for the new product, and convert that awareness into shelf discovery and in-store purchases.

The approach

We activated creators on Instagram in targeted geographic clusters, going live in the same markets at the same time. That concentration gives a shopper multiple touchpoints with the product in a short window, and that repetition is what moves someone from "I've seen this" to reaching for it on the shelf.

The result

A coordinated, location-based push that built real familiarity and demand exactly where it converts: in the aisle, at the moment of purchase.