The goal

Take Seed's DS-02 Daily Multivitamin beyond direct-to-consumer and build the familiarity and demand that supports a move onto retail shelves.

The approach

We sourced credible wellness creators and clustered their activations by market, concentrating content where it mattered so a potential customer saw DS-02 from multiple trusted voices in a short window, the repetition that builds trust in a considered health purchase and drives shelf discovery.

The result

A focused, location-led creator campaign that broadened DS-02's reach beyond DTC and built real demand in the markets that matter for retail.