The goal

Put MyHeritage in front of millions and drive efficient, large-scale awareness, without paying the premium CPMs the brand was used to.

The approach

We hand-picked 9 creators whose audiences naturally over-index on family, heritage, and storytelling, the people most likely to care about the product. We negotiated every deal, briefed each creator to stay on-message while keeping their authentic voice, and managed the campaign end to end.

The result

7.44 million views, 171K likes, and 19,186 comments, all at a $9.72 CPM. For context, the brand's usual CPM runs $20–30, so we delivered the same scale of awareness for less than half the cost, without sacrificing engagement quality.